Balancing innovation and tradition in the Real Estate industry
The human is being imprisoned in longing. We always tend to think that any past time is better than the present, but not everything is what it seems. Most experts indicate that we have this perception because our brain tends to filter negative emotions and when it thinks of the past, it only remembers happy times.
We tend, therefore, to think that the classic or the old is better than the new, the innovative. However, we must move forward so that the customer really perceives and values our innovation, as well as accompanying their changing tastes and needs, offering them new experiences. But how do we achieve harmony between innovation and tradition? With these points that I will explain below:
We could say that in Real Estate, innovation is the technological capacity you have to offer customers a revolutionary experience, breaking with the current, and thus give them a greater value or a product that another competitor directly cannot give it.
We are talking about incorporating tools based on advanced technologies such as Artificial Intelligence, Big Data, virtual reality or Blockchain. Technologies that allow us to improve our property management platforms, use data analysis to give a better market reality to our customers, virtual tours from anywhere on the planet, and so on. Undoubtedly, by investing in technology you will be able to revolutionize your product and give a unique experience.
An innovative real estate agency should not miss the enormous advantages of digital marketing. Through it, the real estate agency can get the best out of the homes that are part of its portfolio. It can also increase the number of potential customers, invest in social networks, media, among other things, to increase the visibility of their homes. This will speed up the buying and selling process by being able to find a client in record time.
If in the previous point we talked about the importance of innovation, now it is time to talk about the great added value that the real estate sector has traditionally had. It is none other than real estate agents, who are crucial to provide a fully personalized and valuable service, thanks to their experience and their ability to create relationships.
If the best real estate agents are equipped with the technological tools described above, the quality of service multiplies exponentially. In addition to personalization, the agent will be able to provide the client with more realistic market data from day one. In addition, he will be able to inform him in real time and give him better advice. This qualitative leap will certainly not go unnoticed by the client.
This involves providing ongoing training to real estate agents on how to use new technologies effectively. This allows them to take full advantage of digital tools while maintaining their traditional skills, such as negotiation skills and understanding of the local market.
In addition, this has a positive effect on agents, who see how they can grow professionally and take advantage of the benefits of a training program.
Once we have the innovative part and the human part covered, it is important to be aware of emerging trends in the real estate market and adapt quickly to them. This way, you will be able to offer additional services that meet the changing needs of your clients. In Real Estate, we could talk about legal services, mortgage advice, among other things.
In short, merging innovation and tradition in real estate means finding the right balance between taking advantage of new technologies and maintaining practices and values that have proven effective over time. In doing so, real estate companies can offer a more efficient, personalized and customer-centric service, while maintaining the warmth and personal attention that characterizes this sector.