In today's business dictionary, diversity and inclusion are two of the words most used in recent years by people management departments, not only for social commitment, but also as a synonym for success and innovation in any industry. This is not new as, according to McKinsey, the most diverse companies, for example, in terms of gender diversity, are 21% more likely to achieve higher profits than the average.
That said, diversity also plays an important role at all levels in the real estate sector. On the strategic side, a structure that is characterized by diversity will help make better decisions in the short and long term. Why? Quite simply. A diverse structure is able to see the picture from angles that might otherwise fall off the radar. With different perspectives and experiences, it is easier to identify a unique opportunity than to overlook it.
But it is not only Tiko's management team that stands out for its diversity, but also our entire team, because in our company we are committed to a culture of diversity, which allows us to discover new paths and be more creative in order to provide greater added value to the client. In fact, the Tiko team is made up of 13 nationalities and we do not rule out the possibility of continuing to add talent from other countries.
This aspect, in the real estate sector, is more relevant than in many other sectors, as this industry is based on the connection with people from different backgrounds and needs for a decision as important as buying or selling a house. A decision that will mark your life and is not taken lightly.
Moreover, there is no such thing as a single customer. Each buyer or seller has their own expectations, preferences and circumstances. Therefore, a diversity-based team will better connect with a wide variety of customers, understanding their needs and offering more tailored solutions.
A very representative example in our sector is when a real estate agent knocks on the door of a house to attract a potential client and the latter sees that there is a direct cultural connection and a natural conversation with the agent. If this happens, it is much easier for the agent to build a strong relationship of trust through cultural ties or other similar experiences that both have had in the past, so that the negotiation is a success. This is particularly important in international markets or in communities with a wide variety of ethnic or socio-economic backgrounds.
But there is another point we have not yet addressed and I would like to elaborate on it. Diversity without inclusion is only half of the equation. Inclusion is what really allows diversity to flourish. Creating an environment where all employees, regardless of background, gender or experience, feel valued and heard creates a safe space for the exchange of ideas and innovation.
And, unsurprisingly, in the fiercely competitive real estate sector, innovation can be the key to differentiation. When all team members feel empowered to contribute their ideas and approaches, disruptive solutions are more likely to emerge. At Tiko, fostering inclusion has been essential in developing new ways to streamline the buying and selling processes, as we always listen to each other and bring new ideas to the table.
Inclusion also has a direct impact on talent retention. Employees who feel they belong and that their contributions are valued are more loyal and productive. In an industry where market knowledge and relationships are key, keeping top talent in the company is not only desirable, but essential for long-term success.
In closing, we must not forget that real estate has a direct impact on the fabric of our communities. By promoting diversity and inclusion in our own businesses, we are also helping to create fairer and more equitable communities. Access to housing is a fundamental right, and by addressing the systemic barriers that have historically excluded certain groups, we can work towards a more inclusive and accessible market for all.
From discrimination in housing finance to lack of access to property in certain neighborhoods, the challenges are numerous. As leaders in the sector, we have a responsibility to be an active part of the solution.
