From Bricks to Clicks: Why real estate and why Proptech?

One of the most frequent questions I am asked behind the scenes when I talk to investors, journalists or stakeholders, even family members, is why I decided to create a project in the real estate sector.

This industry is the largest one in the world, with an annual volume of $3.1 trillion in Europe alone. The digitization rate in the real estate sector is around 5% and digitalization was very slow. Such a low digitization rate in the world's largest industry obviously showed a huge opportunity for growth.

Enter Proptech. Not just a fancy buzzword, but a diverse arsenal – think classifieds, marketplaces, mortgages, and IoT – each a leviathan market in its own right. It's not just about selling homes; it's about revolutionizing how we live and work in them

The first step in the creation of Tiko was taken: we were here to digitize the industry. But once we understood the root of the issue and developed the most advanced technology in the sector, we didn't stop there and we were concerned with really responding to the needs of buyers and sellers.

Today we can say that Tiko is a proptech that addresses these needs from a unique, technological and innovative point of view. We are one of the very few proptech companies that offer so many real estate solutions at the same time. We focus on all formats which maket he life of sellers and buyers easier. In addition, we are incorporating other services such as long deposits or real estate assignments to complete our offer.

Now, Tiko is a standout in Proptech, offering a smorgasbord of real estate solutions. We're not just making transactions smoother; we're transforming the entire experience. Adding long deposits, real estate assignments – we're not just in the game; we're changing it.

Here's a reality check: e-commerce in real estate? Just 5-6%. But, hold your horses, it's doubled in a few years. This isn't fast fashion; it's real estate. People move every 8 years, not every 8 days. My bet? We're hitting 10% digital penetration in the next 5 years

To sum it up, this isn't just about selling properties. It's about redefining an industry, about being a catalyst in a sector that's ripe for disruption. We're not playing the short game here; we're in it for the seismic shifts. So, would I dive into real estate again? In a heartbeat. The market's growth, the untapped potential, the chance to redefine an industry – it's not just an opportunity; it's our destiny at Tiko.

And to the skeptics, the naysayers, the ones still clinging to their outdated playbooks – watch this space. Real estate's digital revolution isn't coming; it's already here, and we're leading the charge. Welcome to the future, we're building it one digital brick at a time