Leveraging your company's product value to be attractive to customers
Some thoughts about the product value
Sometimes, I get to thinking that there is a vast ocean full of failed businesses that have been shipwrecked. A remote place on Earth where all those entrepreneurial visions that, at the time, did not succeed, go to rest.
I am sure that in that ocean, there are brilliant companies and magnificent ideas. Projects conceived with all the passion in the world but that, unfortunately, did not find their way to success.
There can be several reasons for the shipwreck of these companies. From poor planning in the product launch, a market that is not yet ready for the product, or because the company has not really known how to convey the product value. About the latter, I wanted to write a few lines today, and tell you what product value really means in our companies and what we can do to increase it significantly.
What is product value?
Product value is the perception that customers have of the use and benefits they get from buying a product or service. It is what makes the product or service more attractive because of a better price-value ratio and, therefore, more difficult to match by its competitors.
In the case of a proptech or digital real estate company like Tiko, this translates into the ability to provide an easy and fast buying and selling experience, responding effectively to the customer's needs.
How can product value be increased?
In an increasingly digitized world, the integration of innovative technologies can radically transform the customer experience. From virtual reality tools for virtual property tours to artificial intelligence platforms for predictive pricing analytics. Undoubtedly, the adoption of cutting-edge technology can differentiate a real estate company and elevate its value in the marketplace.
Personalization is key to building strong customer relationships. Understanding their individual needs in your contact with them and adapting by offering the best solution will make the difference between a simple customer contact or a wonderful buying experience. Exceptional customer service not only builds loyalty, but also adds perceived value to our services.
in all sectors, but even more so in Real Estate, trust and transparency is critical throughout the process. We must provide clear and honest information about the properties of the product -in our case, real estate-, explain each step and provide value. In this way, we will be creating a solid reputation and increase the perception of value among customers.
With growing environmental awareness, companies can add value by focusing on sustainability. Specifically, real estate companies can incorporate eco-friendly practices into the design and construction of properties, not only to address environmental concerns, but also to appeal to an increasingly important customer segment that values corporate social responsibility.
Empowering customers with knowledge and resources enables them to make informed decisions and feel more confident in their transactions. Offering educational content, practical guides and market analysis tools can significantly increase the perceived value of our services.
Ultimately, product value is not just about delivering an exceptional product or service, but about creating meaningful experiences that meet the needs and desires of our customers. Maximizing product value is an ongoing process that requires a constant commitment to innovation, customer service excellence and business integrity. By focusing on these key areas, we can differentiate ourselves in a competitive marketplace and build strong relationships that drive long-term success.