1 Comment

Sina, great insights! We are designing, manufacturing and selling carbon fiber bicycles and bicycle components (carbon wheels, carbon handlebar etc.) under our ZEROLITE brand. I am an MBA trained mechanical engineering, so you can tell I ain't the best choice for Marketing & Sales.

Our webstore is a WordPress page with WooCommerce integration. We have measured SEO with google and make some adjustments. However I am not confident that our site will be a sales buzz. What will be your approach to increase both traffic and revenue from webstore?

We are more pathetic on email marketing. Signed-up to MailChimp, however not very generative on contents. Are they any new / better tools for email marketing campaigns? Or maybe we need some inspiration. 😊

Expand full comment